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Staff Product Manager, Personalization

Headspace

Job Description

About the Staff Product Manager, Personalization at Headspace:

We are seeking a Staff Product Manager, Personalization to create a relevant product experience that is personalized to major audience segments, maximizing activation, retention, and LTV for specialized demographic audiences and accelerating efficient global market adoption. This role will be pivotal in ensuring Headspace products are culturally, linguistically, and functionally ready for global and demographic expansion, delivering deeply tailored, equitable experiences for all core user groups. At Headspace, product leaders are expected to model experimentation with purpose, share feedback with care, and a deep commitment to the member journey. This role will require strategic leadership, clarity, and curiosity to scale our personalization capabilities for a diverse, global audience.

What you will do:

  • Define and own the personalization strategy for all key segments, including both geographic and demographic.
  • Manage the Localization (L10N)/Internationalization (I18N) Platform, ensuring the foundational technology supports global readiness and expansion.
  • Collaborate with Design Research to spearhead efforts in investigating and prioritizing consumer expansion into new locales.
  • Implement and optimize Explicit/Implicit Language of Preference (LoP) logic to deliver the right experiences in the right language.
  • Drive Translation Quality Assurance processes to maintain high-quality, culturally sensitive product experiences worldwide.
  • Lead Feature Prioritization for New Locales/Specialized Segments, ensuring feature parity and compliance across all markets and user groups
  • Partner closely with Core & Personalization Product, Engineering, Data Science, Content, and Legal teams to ensure the successful execution and adoption of the roadmap.

What you will bring:

Required Skills:

  • 6+ years of experience in Product Management with at least 2+ years of experience in consumer applications.
  • Proven track record of defining and launching successful products that scale globally and address diverse user segments.
  • Exceptional strategic thinking and analytical skills, capable of translating complex global and demographic requirements into clear product roadmaps and detailed specifications.
  • Strong communication and interpersonal skills, with the ability to influence and align stakeholders at all levels, both internally and externally.

Preferred Skills:

  • Experience launching personalized content experiences for kids.
  • Deep understanding of L10N/I18N (Localization and Internationalization) platforms, workflows, and best practices.
  • Hands-on experience managing products focused on content delivery in multiple languages/locales.
  • Experience in the digital health, wellness, or consumer subscription (D2C/B2C) sectors.
  • A passion for mindfulness, mental health, and the mission of Headspace.

Location: We are currently hiring this role in San Francisco (hybrid), Los Angeles (remote), New York City (remote) and Seattle (remote). Candidates must permanently reside in the US full-time and be based in these cities.

For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You'll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits:

The anticipated new hire base salary range for this full-time position is $140,400 - $224,250 + equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate's location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.

Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We're proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

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