Staff Product Manager, MarTech

About the Staff Product Manager, MarTech at Headspace:

We are seeking a Staff Product Manager, MarTech to craft and optimize the member journey, driving acquisition, deeper engagement, and lasting retention by connecting with our members at the right moments, in the right channels. You will own the strategy and execution to ensure a single, cohesive, and personalized member experience across all communication channels and products (web, mobile, push, email, SMS). You will be the product leader responsible for defining the long-term vision to maximize sustainable, high-quality member growth and achieve market leadership by creating a delightful, seamless member journey from discovery to becoming a loyal, lifelong user. Success in this role requires a deep understanding of our members and a strong focus on leveraging data and technical growth infrastructure to deliver highly personalized, context-aware communications that truly resonate. At Headspace, product leaders are expected to model experimentation with purpose, share feedback with care, and a deep commitment to the member journey. This role will require strategic leadership, clarity, and curiosity to scale our Outbound MarTech capabilities.

What you will do:

As a Staff Product Manager, MarTech, you will be responsible for a variety of tasks crucial to the success of the Headspace Product team. Your day-to-day responsibilities will include:

• Craft Cohesive Member Journeys: Own the product strategy for integrating and orchestrating all lifecycle marketing channels (in-app promotions, push notifications, email, SMS) to deliver a seamless, coordinated, and impactful experience for every member.
• Enable Member-Centric Growth: Define and manage the technical infrastructure and data foundation required to understand member behavior and power highly effective, personalized communications, including marketing measurement capabilities and CAPI implementation.
• Orchestrate Member Engagement: Lead the product development for Lifecycle Automation, including trigger mapping and intelligent channel choice, to ensure every member receives the most timely and relevant communication without being overwhelmed (frequency capping logic).
• Optimize the Member Experience: Drive a culture of data-driven growth by leading the strategy for Experimentation & Optimization (A/B/n Testing), ensuring we are constantly learning what truly serves our members best, and developing robust Incrementality Testing capabilities using "Holdout Groups."
• Ensure Member Trust & Accessibility: Take product ownership of key operational metrics like Deliverability & Privacy Compliance, focusing on maintaining sender reputation, managing consent ledgers with integrity, and optimizing mobile push delivery rates to ensure our message is accessible and trusted.
• Deeply Understand and Serve Our Audiences: Enhance outbound personalization capabilities by leveraging dynamic content creation and refining Audience Segmentation tooling (e.g., identifying "Power Users," "At-Risk Users") to ensure every outbound communication is relevant, valuable, and deeply personalized for the member.
• Drive Cross-Functional Impact: Partner closely with Core & Personalization Product, Engineering, Data Science, Performance & Lifecycle Marketing, and Legal teams to align our efforts and ensure the successful execution and adoption of the MarTech roadmap, ultimately serving the member better.

What you will bring:

Required Skills:

• At least 5+ years of experience in Product Management
• Understanding of marketing automation, segmentation, and the technical infrastructure required for high-scale outbound communication.
• Exceptional strategic thinking and analytical skills, capable of translating complex business problems into clear product roadmaps and detailed specifications.
• Strong communication and interpersonal skills, with the ability to influence and align stakeholders at all levels, both internally and externally.

Preferred Skills:

• 2+ years specifically focused on Customer Relationship Management and/or Lifecycle Marketing platform products.
• Proven track record of defining and launching successful technical products that empower marketing teams and drive user acquisition, engagement, and retention across multiple channels (mobile, web, email, push).
• Prior experience with Customer Data Platforms (CDPs) or similar data aggregation tools used for audience segmentation.
• Hands-on experience managing products focused on mobile app marketing and push notification/SMS delivery.
• Experience in the digital health, wellness, or consumer subscription (D2C/B2C) sectors.
• A passion for mindfulness, mental health, and the mission of Headspace.

Location: We are currently hiring this role in San Francisco (hybrid), Los Angeles (remote), New York City (remote) and Seattle (remote). Candidates must permanently reside in the US full-time and be based in these cities.

For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You'll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits:

The anticipated new hire base salary range for this full-time position is $140,400 - $224,250 + equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate's location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.

Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We're proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.